Home Who Am I

I build growth systems
for businesses that
take search seriously.

I am the founder of Growpha — a technical growth consultancy focused on SEO, AI search visibility, content systems, and web performance. I work with businesses that want to build sustainable search presence, not buy short-term traffic.

10+

Years in technical SEO and digital growth

47+

Clients across SaaS, e-commerce, and professional services

312%

Average organic traffic increase for SEO clients

#1

Rankings achieved in highly competitive categories

Over a decade of
technical growth work.

I have been working in technical SEO and digital growth for over ten years — across e-commerce, SaaS, professional services, and media. I have worked in-house, in agencies, and independently — which means I understand how growth decisions are made from inside an organisation, not just from a consultant's perspective.

I founded Growpha because I kept seeing the same problems: businesses investing in SEO without technical foundations, content without strategy, and automation without purpose. Growpha exists to fix that — to build growth systems that are technically rigorous, strategically coherent, and measurably effective.

I work with a small number of clients at any one time — which means every engagement gets genuine attention, not a junior account manager and a templated report.

"

"Most SEO problems are not SEO problems. They are architecture problems, content strategy problems, or measurement problems that happen to show up in search rankings."

— Founder, Growpha
How I work
Small client roster — full attention, not divided focus
Technical audit before any strategy recommendation
Evidence-led decisions, not intuition-led opinions
Honest about what is achievable and what is not
Focused on compounding growth, not quick wins

Four principles that
guide every engagement.

01

Technical foundations first.

Every growth strategy starts with understanding what is actually happening under the surface. Before recommendations, before strategy, before content - there is a thorough technical assessment. Most problems have technical roots.

02

Evidence over assumption.

Opinions are cheap. Data is not. Every recommendation I make is grounded in evidence - search console data, crawl analysis, competitor research, and real performance metrics. I do not guess.

03

Systems over campaigns.

Campaigns end. Systems compound. I build growth infrastructure that continues to generate returns long after the initial investment - not one-off projects that need constant reinvestment.

04

Honest about what is possible.

I will not promise results I cannot deliver, take on clients whose problems I cannot solve, or recommend services that do not fit the situation. Honest assessment is the foundation of every engagement.

Not the biggest agency.
The most focused one.

Clients come to Growpha because they have had the experience of working with large agencies and getting a junior team, a templated strategy, and a monthly report that tells them what happened but not what to do about it.

At Growpha, every engagement is handled by me directly. The strategy is mine. The analysis is mine. The recommendations are mine. There is no account management layer between you and the person doing the work.

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Direct access

You work with the founder, not a junior account manager.

Technical depth

Every recommendation is grounded in technical analysis, not assumptions.

Strategic coherence

SEO, content, automation, and development are treated as a connected system.

Honest assessment

If something is not working, you will hear it - with a clear explanation of why and what to do.

Long-term thinking

Growth that compounds over time, not traffic spikes that disappear.

If you want serious growth,
let's have a serious conversation.

I work with a small number of clients at any one time. If you are looking for a technical growth partner who will give your business genuine attention and honest advice, get in touch.

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