Background
Over a decade of
technical growth work.
I have been working in technical SEO and digital growth for over ten years — across e-commerce, SaaS, professional services, and media. I have worked in-house, in agencies, and independently — which means I understand how growth decisions are made from inside an organisation, not just from a consultant's perspective.
I founded Growpha because I kept seeing the same problems: businesses investing in SEO without technical foundations, content without strategy, and automation without purpose. Growpha exists to fix that — to build growth systems that are technically rigorous, strategically coherent, and measurably effective.
I work with a small number of clients at any one time — which means every engagement gets genuine attention, not a junior account manager and a templated report.
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"Most SEO problems are not SEO problems. They are architecture problems, content strategy problems, or measurement problems that happen to show up in search rankings."
— Founder, Growpha
How I work
✓Small client roster — full attention, not divided focus
✓Technical audit before any strategy recommendation
✓Evidence-led decisions, not intuition-led opinions
✓Honest about what is achievable and what is not
✓Focused on compounding growth, not quick wins